Author(s): Julia Doherty
"Online Marketing for Small Businesses in Easy Steps" is aimed at the Small Business Owner. It is very much focused on building your platforms from a marketing perspective. This guide looks at your website, blogging platforms as well as diving into the mechanics of social networking sites such as Facebook, LinkedIn, Twitter, Pinterest, YouTube, and Google Plus. In each section this book covers the crucial steps to online marketing success, from building your platforms and growing your network to implementing a strategy and measuring the results. Make the Web work for you, almost for FREE!
Julia Doherty has successfully used online marketing since 2008 and was one of the early adopters of social media marketing to 'shout' her causes! She now runs a dynamic Digital Online Marketing Agency in the U.K. She was also the European finalist in "Podcast of the Year" in 2010.